If you want to make sure your website is optimized for search engine results, web developers should be involved in all stages of the website creation process. This includes understanding how to configure URLs, apply canonical tags, set meta tags, identify Javascript problems, and much more. Knowledge of SEO is necessary for independent web developers. All freelancers need to invest a couple of hours a day to learn SEO.
A website can be attractive and stunning, but if it isn't compatible with search engines, it restricts the ability of major search engines to access its content. Website development that contributes positively to SEO efforts should understand that the standard of a good search engine based website is one that “creates useful content for users.” Developments are continually happening to make site speed more critical in determining a site's SEO and rankings. A great way to incorporate SEO into your site design is to first create the content and develop the page around the content, rather than the traditional reverse. Now that you fully understand how web development affects SEO, as well as why it's important to use them together, it's time to take the next step.
In the future, you could be someone who is dedicated to both SEO and web development of a small company or business. Writing quality content with the right keywords and images is part of winning the SEO game against other companies, but it also has a lot to do with web development. Ultimately, the success of your website (and the health of your results) isn't about web development versus SEO. Understanding the ways in which web development and SEO compare to each other, as well as how they work together, is a crucial part of any comprehensive approach to digital marketing.
Web developers create all these links that can be optimized by focusing on the keywords that describe the page. By applying these techniques during the development process, the website is optimized for search engines right from the start. So should web developers learn SEO? A web developer must learn SEO techniques that are directly related to the development process. With the clutter of websites within Google's system, an increasing emphasis is needed on all aspects, such as website design, search engine optimization, and development. Here's what you need to know about web development versus SEO when it comes to optimizing your website for results.
While an SEO may not necessarily understand coding as well as a web developer, they will need to understand how certain website designs and functions work compared to others. The intersection between web development and SEO is an important one for any business looking to maximize their online presence. By understanding how these two disciplines work together, you can ensure that your website is optimized for search engine results while also providing an enjoyable user experience.
